The new Porsche Cayman GT4 – Rebels, race on!

The new Porsche Cayman GT4 – Rebels, race on

The new Cayman GT4 is the long-awaited step beyond the boundary. The step over to the other side of the frontier – onto the racetrack. It’s our tribute to all the motorsport enthusiasts and performance motivators. To all those who really do mean business. To all the victories of tomorrow, to all the personal bests still to be achieved. More information on http://link.porsche.com/cayman-gt4/yt1

Advertising Agency: Cramer-Krasselt, Chicago, USA
Chief Creative Officer: Marshall Ross
Art Director: John McKenzie
Account Director: Chris Hanley
Group Account Director: Kelly Croswell

Source: adsoftheworld.com

▶ 2015 Kia Optima Blake Griffin Commercial | “Fighter Pilot”

▶ 2015 Kia Optima Blake Griffin Commercial | “Fighter Pilot” | Official NBA Partner – YouTube.

With a turbo engine, the Kia Optima flies, and fighter pilot Blake Griffin knows it. In his high-tech cockpit, it’s time for Blake to destroy the enemy using the element of surprise. Over.

Kia Optima: Fighter pilot

Advertising Agency: David & Goliath, USA
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Creative Directors: Driscoll Reid, Chris Hutchinson
Digital Creative Director: Chris Robertson
Associate Creative Directors: Basil Douglas Cowieson, Greg Buri
Art Director: Marc Wilson

and team…

Source: http://adsoftheworld.com/media/tv/kia_optima_fighter_pilot

SHELBY GT MUSCLE CAR FOR ENTHUSIASTS WORLDWIDE

SHELBY AMERICAN LAUNCHES 2015 SHELBY GT MUSCLE CAR FOR ENTHUSIASTS WORLDWIDE.

GT

Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), launched the first global Shelby GT muscle car, which is based on the all-new 2015 Ford Mustang GT. One of the most popular cars in Shelby history the 627 HP 2015 Shelby GT was unveiled today at the Barrett-Jackson Scottsdale Auction in Ford Motor Company’s booth. Shelby is now taking orders with delivery of cars planned for the beginning of the second quarter of 2015.

“This 2015 Shelby GT incorporates all of the engineering lessons we’ve learned building high performance vehicles over the past 50 years,” said Joe Conway, co-CEO of Carroll Shelby International and CEO of Shelby American “With the international distribution of the current Ford Mustang, we worked closely with our partners to develop a car that can be offered in both North America and overseas. It’s the first Shelby muscle car in our history designed from day one to be a truly global vehicle.”

Source: http://racing.ford.com

Ferrari unveils Kimi Raikkonen and Sebastian Vettel’s 2015 F1 car | New Design

Ferrari

Ferrari unveils Kimi Raikkonen and Sebastian Vettel’s 2015 F1 car – F1 news – AUTOSPORT.com.

Ferrari has unveiled the new SF15-T 2015 Formula 1 car that it hopes will get it back in the hunt for victories with Sebastian Vettel and Kimi Raikkonen this season.

After a disappointing 2014 campaign that has prompted a major management and staffing overhaul, the team is determined that the changes it has made will help move it back up the grid.

FERRARI SF15-T LAUNCH
New Ferrari F1 design unveiled
Ferrari sets two-win target for 2015
Vettel hails straightforward Raikkonen
Ferrari engine gains to help race pace

The James Allison-designed car features a long protruding nose and an aggressive sidepod concept.

The 2015 Formula 1 field so far in pictures

But key to Ferrari’s hopes will be what is underneath the skin, with the Italian team’s power unit having been one the weak points of its 2014 season.

The team has undertaken a comprehensive overhaul of its engine in the hope of closing the gap on the benchmark Mercedes.

As well as new management, Ferrari has a change on the driver front too with Vettel lining up alongside Raikkonen this year.

Vettel is due to give the car its first official run at Jerez in Spain on Sunday, when F1’s first pre-season test starts.

Ferrari

Source: autosport.com

Bloomberg’s new site | website redesign

“It’s faster, smarter, and frankly bigger than anything we’ve done before – and it’s uniquely digital, built for a global web audience, and designed to deliver the right news at the right time,” Topolsky said.

Justin Smith, chief executive of Bloomberg Media, added: “Over the last 20 years, the global business landscape has changed at lightning speed, while traditional business media, in its presentation, utility, and design, has largely failed to keep up.”

Bloomberg’s new site aims to bring together content from the media company’s digital, print, television, radio and live event operations.

Bloomberg has removed the option to comment on its stories after a relaunch of its flagship business website.

Bloomberg Business – the new home for all content from bloomberg.com and businessweek.com – was given a “soft” launch on Tuesday night, with no facility to comment on published articles.

A spokeswoman for Bloomberg declined to comment on the removal of comments, but it is understood the company believes the conversation about its content is better served on social media rather than on its own platform.

It is understood the impact of switching off comments will be monitored to see if it should be made policy.

Joshua Topolsky, chief digital content officer at Bloomberg Media, said the redesigned site was “a reinvention of how we bring our news to the world”.

Bloomberg.com

Source: The Gaurdian

http://www.bloomberg.com/

An ocean of victories | key to end illegal fishing in next 10 years

The Pew Charitable Trusts launched groundbreaking technology that will help authorities monitor, detect, and respond to illicit fishing activity across the world’s oceans. Project Eyes on the Seas, as the system is known, furthers a long-term effort by Pew to dramatically reduce illegal or “pirate” fishing.

Personally, this is such a great news for this New year 2015!

Source: An ocean of victories – Virgin.com.

‘dark’ to promote Dark Roast coffee – another surprise from Tim Hortons

Tim Hortons café goes ‘dark’ to promote Dark Roast coffee.

Tim Hortons surprised customers by taking away their senses and inviting them to Get into the Dark. What happens next is an experience with Tims Dark Roast that no one saw coming…
Learn more: http://TimsDark.com

Dark coffee

▶ World’s largest container ship CSCL Globe

CSCL Globe: Felixstowe arrival for world’s largest container ship.

World’s biggest container ship coming alongside at the Port of Felixstowe – CSCL Globe’s maiden call at Felixstowe,
7th January, 2014

The world’s largest container ship has arrived in the UK for the first time.

The Hong Kong-registered CSCL Globe, measuring more than 400m (1,313ft) in length, docked at Felixstowe loaded with about 19,000 standard containers.

The previous largest ship to have docked at the port was the Maersk Triple-E, which arrived in November, carrying about 18,000 containers.

The new ship, which left China in December, arrived at the Suffolk port sometime after 12:30 GMT.

▶ World’s biggest container ship CSCL Globe

ship

continer ship

Mark D’Arcy in Conversation with DDB Mudra’s Sonal Dabral

Sonal Dabral

Mark D’Arcy in Conversation with DDB Mudra’s Sonal Dabral | Facebook for Business.

January 6, 2015
Advertising in a Changing India: Mark D’Arcy in Conversation with Sonal Dabral
A new government, emerging middle class and the rapid adoption of the Internet — particularly through feature phones and, increasingly, smart phones — are combining to reshape many aspects of life in India.
The changes are happening fast, and this means marketers must adapt as well. On a recent trip to Mumbai to meet with members of the India Client Council, Mark D’Arcy, Chief Creative Officer of Facebook’s Creative Shop, spoke with Sonal Dabral, Chairman and Chief Creative Officer of DDB Mudra Group, about what advertising means today to people in India.
Change
Mark D’Arcy: This is a moment of tremendous change in India. Where do brands fit in?
Sonal Dabral: The first thing brands must know is it’s not just change itself, but the speed of change. For people, there is tremendous stress in urban life and working to achieve what they want. So one way that brands can make a difference is to empathize with people, and help them navigate these changes.
MD: Observing the cultural zeitgeist is a big thing for brands. At Facebook, we often talk about marketing for people not at people. The messages that brands deliver should contribute something positive to the conversation. What you’re saying is fascinating, that brands play a role as cultural touchstones. They’re a part of the societal fabric.
SD: Absolutely. I’ll give you an example. Big Bazaar is like the Wal-Mart of India. They brought the retail revolution to India, made products available to Indians who could have not otherwise afforded such things. Big Bazaar plays an important role in people’s lives.
Keeping this in mind, we worked on a “Making India Beautiful” campaign for Big Bazaar. We released one small story each week showing a change that’s happening in India, and the way Big Bazaar is playing a part in that change. In one film, a male executive comes home carrying a nicely-designed mop and bucket and begins cleaning the house — something that traditionally only women were expected to do. It’s a piece about how gender roles are changing in the home. In another film, we show a grandmother buying shorts for her granddaughter, again reflecting the evolving mindset in what were otherwise considered to be “traditional” homes.
MD: People here are not cynical about advertising. That’s powerful.
SD: We are emotional people, and we are melodramatic as a culture. We cry more, laugh louder. We need good stories. We are all about heart. Brands need to understand that. Local and international brands that do that succeed. Most Indian advertising has emotion, as well as humor. It often tells stories about the love between families. It is something that advertisers have borrowed from Bollywood, and that Bollywood borrowed from religion.
MD: In terms of language and religion, India is a place of enormous diversity. What challenges does that present?
SD: When it comes to language, a major part of Northern India speaks Hindi. What happens typically for national ads is that the same is done in Hindi along with a few Southern Indian languages. By and large, irrespective of religion, there are insights that bind the entire nation as Indians. There are more things that are common than different.
MD: People focus on commonalities, not differences?
SD: Yes, people focus on family stories in particular. There are universal truths in family that apply to all of India: the conflict of leaving family for work, the generational differences between the youth and the older generation. There are really powerful stories there. As a brand, if you focus on universal themes, you can talk to all of India.
MD: Do you think the youth are getting more ambitious?
SD: Absolutely. The information they are getting, the pace they are getting it at — everything is easily available. Ambitions have kept pace with this flow of information. What your father’s generation saw and what you saw are so different, that it naturally brings generational conflict.
MD: Is there any level of tension with people seeing a life they don’t have?
SD: The younger generation is more aspirational. They believe in the power of the individual. There are increasing numbers of young people who want to become entrepreneurs. It’s a very good thing for India. As a result, brands are speaking differently now. They’re saying to people: Be yourself, make your own destiny.
Digital
MD: In India, TV and print advertising are quite strong. What are clients thinking about digital?
SD: They’re talking about it more and more. Digital used to be something we could also do, but it wasn’t a primary offering. Now it’s coming into the conversation earlier, depending on the target audience. Any brand trying to reach the youth is thinking digital. And India is a youthful audience. Sixty-five percent of the country is under 35 years of age.
MD: If you think back to 1997 when we first started doing things on the Internet, it was a novelty. Every new platform starts out like that, but eventually the efficacy-to-novelty ratio shifts. The data becomes overwhelming and what was a small thing becomes the central thing. Ultimately, it’s about people. You build campaigns for where people are.
You have to look where people are connecting in the future, where the next hundred million people will be. Like cricket, you want to be where the ball is going, not where it is now.
SD: We need to be out front, but not too far out front of our clients. Digital will be hugely important for India. It has already democratized entertainment. You can buy a 5,000 Rupee phone and still get the same video as someone who bought a TV. You are no longer limited by where you were born or how much money you have.
It is the access to information and being connected that’s changing things. Young people feel like big things are possible. It’s so good for our country.
MD: How is creative evaluated in India?
SD: India is currently at a place where everyone expects growth. Advertising that catalyzes growth is important. Many of the big marketers understand the value of creative awards and the importance of craft in our work. Beside that, what is really important for any marketer is whether the work is loved by audiences, and whether it sells his/her product.
There’s a lot of visual and sonic bombardment in India, and ads need to break through. In India, people actually look for ads to entertain them. So it’s very important for ads to be entertaining and rewarding.
MD: Audiences here expect quality, so there is huge opportunity. If you expect an ad to be good, you open your eyes, your heart, your mind.
SD: Marketers understand there is a new paradigm. Historically brands have pushed messages down peoples’s throats. Now you need to give — give an ideology, give something back.

How to Embrace a Winning Approach to Goal Setting!

Chris Ducker – Startup and Small ‘New Business’ Strategies for Entrepreneurs.

10 Reasons Why Every Entrepreneur Should Attend Tropical Think Tank 2015.

The online business landscape changes at an insane pace and it is up to entrepreneurs to stay abreast with the latest news if they want to stay relevant.  Events and conferences are the perfect way to blend work and meeting new people, but sometimes it can even be more than just that – here are a few more reasons to how Tropical Think Tank can be a cornerstone in your entrepreneurial journey.

To get a feel of just how much of a ‘different’ event Tropical Think Tank is, check out this quick video, showing behind the scenes and more:

1. Upgrade You & Your Business!

Being an entrepreneur means that you have to constantly keep your ear to the ground and update yourself on what is happening.  Attending events gives you the chance to see what new business ideas and strategies are out there and how you can apply them to your own business.

2. Get Up Close & Personal with Industry Influencers

One of the best perks of getting to attend events and conferences is the chance to meet industry influencers. Listening to podcasts and blogs are always helpful but nothing really beats the real thing when (if you are lucky!) you get to chat with a leader or an influencer in your industry. Tropical Think Tank offers an intimate beach setting where you get to spend a week meeting with these leaders, along with the chance to actually interview the speakers on what is on your mind.

 

3. Meeting Your Peers In Person

Entrepreneurs are definitely a different breed and it is always refreshing to meet someone as passionate and driven are you are about business. These connections can help you with accountability, guidance or even as a sounding board for new ideas. The power of being around like-minded entrepreneurs can be a driving force behind helping you come up with a new process or even product.

4. Promote and Sell Yourself

Now that you are with the right people, it’s time to share or promote what you and your business can offer. Get those business cards out and start networking. Meeting people in person and explaining what you are all about creates a more memorable impression for future possible collaborations!

5. Get Feedback – Instantly!

Another benefit of attending events is that it allows you to share what you are working on with other people. Entrepreneurs who work at home can use the chance to talk to other people, to help give them perspective. By bouncing ideas off of people who know the ins and outs of the industry, you can refine your idea based on their recommendations or experience.

Next years line-up of expert speakers is just as powerful this years!

6. Refreshing Connections & Creating More

The ability to develop great connections online has gotten stronger lately, especially through social media and while staying in contact through Facebook or Twitter is convenient, there really is nothing like meeting your contacts face-to-face that can help cement those relationships. That’s what Tropical Think Tank is all about… add a tropical beach setting and an action-packed week with highly passionate entrepreneurs, and you should be all set to create new and awesome memories.

7. Renew Focus, Energy and Passion

It can be easy to get stuck in the same routine day-in and day-out, which is why attending conferences can help bring back enthusiasm and focus on what is important in your business. Using the information and ideas you have gleaned during the sessions, the connections you have established along the way and the inspiration from both peers and leaders alike can help empower your business.

8. Taking Action is What It’s ALL About!

Sessions at conferences are always full of strong and valuable content that you can use in your businesses though there sometimes, entrepreneurs get stuck in the planning stage and never manage to put everything into motion. Tropical Think Tank encourages taking action – through its 30 Day Action exercise, its own private FB group where you can report for accountability and the TTT Alumni Program where previous attendees show what can be achieved in just 12 months time.

9. Have Fun, Fun, Fun

After all the travel of getting to the venue and exchanging ideas during the sessions, everyone deserves to unwind and have fun. The TTT 2015 week has fun activities planned from hanging by the beach with cool cocktails and heading out to sea on our special TTT boats to our famous White Party (pictured below) finale so that we make sure you get the most out of your trip.

10. Lots of ‘Bang For Your Buck’ Value

Taking the time out to travel all the way to the Philippines for a week is definitely an investment which is why we want to make sure we bring you as much value as we can. We will be having high-powered sessions with our expert speakers delivering valuable content, mastermind groups with like-minded entrepreneurs to brainstorm ideas with and capping off every night with the chance to network with attendees and speakers – all against a beautiful tropical backdrop, of course. These are just a few things that you can expect to gain from attending a week-long event of business, networking and fun under the sun. Don’t miss your chance to take part in a game-changing week for your business.

BELINDA MULLER PHOTOGRAPHY

CREATING VISUAL ART!

Design Visualist, Artist (Retouching), Photographer

Dennis de Paul | Creative Designer

Design Visualist, Artist (Retouching), Photographer

Retouching Artist

Design Visualist, Artist (Retouching), Photographer

Jef Tan

Design Visualist, Artist (Retouching), Photographer

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