The art of listening

How agencies can build stronger relationships with clients.

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing environment.

technology

 

Breaking the Fast of Ramadan

Click on the link below and hit “like” to the Facebook page.

http://goo.gl/0CygmW

UMBRELLA SKY – STREET ART IN AGUEDA, PORTUGAL

UMBRELLA SKY – STREET ART IN AGUEDA, PORTUGAL | InspireFirst.

by

Agueda is beautiful. Another year of Agitágueda, the music and art festival in this center Portugal city. During the month of July, the streets will be decorated with thousands of Umbrellas, a true Umbrella Sky

Umbrella Sky

See more at:

www.outoftheboxmagazine.com

http://www.inspirefirst.com

Fonts2u.com free fonts

 

fonts

Fonts2u.com free fonts.

Depending on the platform:

  • Windows 7 / Vista – right-click the font file and select INSTALL
  • Windows XP – copy or move the font file(s) to C:\WINDOWS\FONTS
  • Mac OS X – double-click the font file and select INSTALL FONT
  • Linux – copy the font file(s) to /USR/SHARE/FONTS

Thanks to Fonts2u.com

100 smartest marketing campaigns in the world

Warc 100 – The smartest marketing campaigns in the world.

The Warc 100 is a benchmark for commercial creativity – a ranking of the world’s best campaigns based on their performance in effectiveness and strategy competitions

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1. Vodafone Fakka

Vodafone | JWT Cairo | Egypt

How Vodafone uncovered a new way to cut through in Egypt’s retail space.

Vodafone Fakka
Small Business Saturday

2. Small Business Saturday

American Express | Digitas / Crispin Porter + Bogusky | USA

Changing how Americans regard small businesses in order to drive business to independent retailers.

3. It’s More Fun in the Philippines

Philippines Department of Tourism | BBDO Guerrero | Philippines

How a low-budget strategy tackled an image problem that prevented potential tourists from visiting the Philippines.

It's More Fun in the Philippines
Thank You Mom

4. Thank You, Mom

Procter & Gamble | Wieden + Kennedy Portland | USA

A heart-warming campaign that connected Procter & Gamble, its individual brands and the Olympics.

5. Overstay Checkout

Art Series Hotels | Naked Communications Melbourne | Australia

How a world-first checkout system based on hotel capacity generated interest and grew sales.

Overstay Checkout
Daily Twist

6. Daily Twist

OREO | FCB / 360i | USA

How the 100 year-old iconic brand used its anniversary to rejuvenate its image.

7. Smoking Kid

Thai Health Promotion Foundation | Ogilvy & Mather Bangkok | Thailand

How using an ‘inside-out reflection’ approach promoted a Thai anti-smoking ‘Quitline’.

Smoking Kid
Old Parts for New

8. Old Parts For New

ORBIS International | Ogilvy & Mather Hong Kong | Hong Kong

Using collectable badges to fund an international charity.

9. Real Beauty Sketches

Dove | Ogilvy & Mather Sao Pãulo | Brazil

How Dove confronted women about their self-image as part of their Real Beauty campaign.

Real Beauty Sketches

10. Car Creation

NRMA Insurance | Whybin\TBWA Sydney | Australia

An innovative visual campaign that compared NRMA Insurance’s offering against its competitors.

NRMA Insurance – Car Creation

32 Tools To Increase Your Advertising Production Studio’s Efficiency

32 Tools To Increase Your Advertising Production Studio’s Efficiency.

Studio Efficiency

32 Tools To Increase Your Advertising Production Studio’s Efficiency

New tools appear everyday that claim to help with productivity and efficiency, but which ones are best suited to enhance the productivity of a production studio? We asked a number of studio managers what their top choices are and compiled a list of 32 online tools.

▶ Printing, Making and the Emerging Culture of Craft – Mohawk

▶ Printing, Making and the Emerging Culture of Craft

http://www.mohawkconnects.com

Chris Harrold, Mohawk’s VP Business Development and Creative Director joins us to take a look at a cultural shift that is fostering a new community of buyers who consider printing as a powerful complement to digital communication. These buyers share common values and they are seeking partners who value craft, collaboration and quality. This new community is audacious and authentic and want to meet you!

Enjoy the Video!

Mohammad Bin Rashid writes on ‘The Brain Regain’

Mohammad Bin Rashid writes on ‘The Brain Regain’

- article from GulfNews.com

The Brain Regain

In 1968, while studying at the Mons Officer Cadet School in the United Kingdom, I needed to visit a hospital. There I met a doctor who, to my surprise, spoke fluent Arabic. I learned that he was new to the UK, so I asked if he intended to stay long or return home. He replied with an Arabic saying that translates as: “My home is where I can eat.”

That doctor’s words stayed with me for many years, because they underscored the contradiction between our idealised view of “home” and the harsh realities of life that push talented people to leave.

The doctor was a classic case of the “brain drain” phenomenon that has afflicted developing countries for decades. These countries spend scarce resources educating doctors, engineers, and scientists, in the hope that they will become engines of prosperity. Then we watch with dismay as they migrate to the West, taking with them the promise of their talent.

It is, of course, everyone’s right to choose a better life, wherever in the world they wish. We understand why they go. Talent is drawn – like a magnet – to opportunity.

For the countries left behind, however, it feels like an endless vicious cycle: they need talent to create opportunity; but without opportunity, talent gravitates to the bright lights of the West. Indeed, the United Nations and the OECD report that migration for work has risen by one-third since 2000. One in nine university graduates from Africa now lives and works in the West. Many will not return: skilled workers are six times more likely to stay away.

But now something remarkable is happening: in some countries, the brain drain has reversed its flow. The causes are fascinating, and there is reason to be optimistic that the vicious cycle can be broken, transforming the balance of hope and opportunity between developing and developed economies.

A new study by LinkedIn, the world’s largest online professional network and recruitment platform, has measured the net international movement of talent among its members. Topping the list as a destination for talent is my own country, the United Arab Emirates, with a net talent gain of 1.3% of the workforce in 2013. Other net “talent magnets” include Saudi Arabia, Nigeria, South Africa, India, and Brazil.

Most interesting, fewer than one-third of net talent importers are developed countries. In fact, the top talent exporters in this study are Spain, the UK, France, the United States, Italy, and Ireland. Rich countries that until recently had been tempting away our brightest minds are now sending us their own.

Of course, this is only one study, and many poor countries still suffer from a chronic talent exodus. OECD data show that many countries in Africa and Latin America have migration rates for graduates above 50%.

We do know that brain drain is often a function of safety and security as much as economic opportunity. Part of the tragedy playing out in Middle Eastern countries beset by conflict and instability is that if only their most talented sons and daughters could apply their skills at home, they would become part of the solution: agents of peace through development. This makes it all the more important to examine how some developing countries succeeded in reversing the outward flow.

The basic ingredient is opportunity. Talent flows naturally to countries that create an environment for economic growth; that make life easy for enterprise; that attract and welcome investment; and that nurture a culture of achievement. Skills are attracted to challenge and possibility.

Opportunity on this scale is becoming a scarce commodity in many parts of the West. Not so in the developing world – at least among countries with the appetite and determination to deploy strong governance and continually raise their competitiveness.

Second, quality of life matters greatly. A generation ago, many talented individuals would consider working outside the West a “hardship posting.” Today, standards of living in the UAE, for example, are among the highest in the world. We have shown that the business of reversing the brain drain is also the business of creating a better life for citizens and residents. Building happiness is, after all, the primary business of good government everywhere.

Ours is a story of great hope for the Middle East in particular, where generations of conflict and despair have driven high levels of outward migration. I have always argued that, besides good governance, the best solutions to the divisions and strife of the Arab world lie in grassroots development and economic opportunity. Now, we have shown that it is possible to reverse the forces that had driven away our most talented young people.

Another source of hope: this turnaround can happen remarkably quickly. Research shows that small countries suffer disproportionately from brain drain. But we have shown that even for a small country like the UAE, and even in a region divided by conflict, it is worth building an island of opportunity.

But let me be clear: reversing the brain drain is about more than plugging a leak. It means flipping a vicious cycle into a virtuous one. By attracting the best talent from around the world, we can create a vibrant and diverse society that fuels innovation and prosperity – which in turn attracts still more talent.

To make this work, we must believe in people. Human beings – their ideas, innovations, dreams, and connections – are the capital of the future. In this sense, the “brain regain” is not so much an achievement in itself as it is a leading indicator of development, because where great minds go today, great things will happen tomorrow.

  His Highness Shaikh Mohammad Bin Rashid Al Maktoum is the Vice-President and Prime Minister of the UAE and Ruler of Dubai.

God bless our Ruler, His Highness Shaikh Mohammad Bin Rashid Al Maktoum is the Vice-President and Prime Minister of the UAE

Yas Waterworld.com

I love this website design and developement; It admires its excitement and its adventures!!!

Exciting Adventures | Rides at Yas Waterworld

Yas Waterworld.

Career Advice For Graduating Web Design Students

Career Advice For Graduating Web Design Students | Smashing Magazine.

It’s that time of year again: graduation, when students transition away from the classroom to what will hopefully be a long and successful career in their chosen industry. I recently said goodbye to some of my own website design and development students. Instead of teaching lessons in design principles or responsive websites, I spent our final evening together answering their questions. One of those questions was, “What is the best career advice you’ve ever received?

At the time, I didn’t have an answer. I could think of many instances when someone helped me solve a particularly complex design challenge or a complex CSS issue or helped me navigate a delicate client situation, but I wouldn’t consider those “best career advice” moments. After thinking about it for a week or so, I came up with four pieces of advice that I received early in my career and that were invaluable to me as I was getting started in this industry but that are just as relevant and useful to me today.

Learn To Solve Problems

Whether you consider yourself more of a designer or a developer, your real job is to solve your clients’ problems. Yes, a visually rich design with great typography, powerful imagery and a user experience that works great on a wide range of screen sizes is very important. So is clean code that scales to future needs and conforms to best practices. Still, great design and well-written code are not the reasons clients hire you; they expect those things as part of the package.

The reason clients will hire you is for you to help solve their problems.

The reason clients will hire you is for you to help solve their problems. (Image credit)

Every project you work on will require you to make a number of decisions along the way. Those decisions need to be based on how to improve the client’s business and help them meet their goals for the website. You need to become a problem-solver. Doing so not only will improve the effectiveness of your work, but will do wonders for how your clients respond to your suggestions.

As with anyone new to a job, your lack of experience will sometimes be held against you, rightly or wrongly. One of the best ways to ensure that your ideas are taken seriously is to tie them to actual business solutions. A suggestion for a particular approach, like responsive design, or an explanation for why you’ve made certain design choices will be better received if you show how they will solve specific problems.

One of the best pieces of advice I’ve ever received as a web professional is that an amazing design that doesn’t solve any problems is not as valuable as an adequate design that addresses the company’s problems and improves their business.

Be Open To Change And Look For Opportunities

When I began working in this industry, my passion was design. That is what I loved to do, and I firmly believed that design would always be at the forefront of my workday. If you had told me then that 15 years later design work would make up the smallest part of my job and that most of my time would be spent leading projects, writing, speaking and teaching, I would have said you’re crazy. Still, that’s where my career has brought me — and I am thrilled that it has!

The web industry is not a single road. You can take many different routes, and those routes are often opportunities to grow. But they also likely entail change for you. Don’t allow fear of change or uncertainty about new responsibilities to keep you from growing. Had I been determined to always focus on design, I never would have discovered how much I enjoy the aspects of my job today, nor would I have achieved the success I have now.

Learn to recognize that some paths you encounter are detours and not right for you, while others are opportunities to be seized upon. Be mindful of these opportunities, be open to change, and be willing to challenge yourself. Which brings us to the next piece of advice.

Challenge Yourself

Focusing on what you do best is tempting. If you are a good designer, then continually honing your design skills is an easy road to take. This might be good early in your career, allowing you to build on your strength as you get some experience under your belt. After a while, though, it will limit you.

Actor and comedian Charlie Day, of “It’s Always Sunny in Philadelphia” fame, recently gave a commencement speech at Merrimack College. While the entire 20-minute speech is funny and worth listening to, one part really resonated with me:

“I don’t think you should just do what makes you happy. Do what makes you great. Do what’s uncomfortable and scary and hard but pays off in the long run. Be willing to fail.”

This advice is valuable and very relevant here. If you are unwilling to fail, then you will always take the safe path and not push yourself to learn new skills and accept new challenges.

As your career unfolds, be open to change.
As your career unfolds, be open to change. (Image credit)

I remember a conversation that I had a number of years ago with my supervisor. It was during my annual review, and he asked me what I was planning for the coming year, professionally. Everything I rattled off were extensions of what I was already doing or good at. When I had finished, he gave me very honest feedback, saying that I was becoming complacent and not challenging myself. Shortly after that meeting, I began writing — which I had been hesitant to try for fear of negative feedback.

Challenged by my supervisor, I worked to overcome those fears. I began writing on my personal blog, then later for other websites and magazines. My writing helped me to better convey my ideas and to become more comfortable sharing them with others. A year or so later, I took a job at an area university and began teaching website design and development. None of those opportunities, from the writing assignments to the teaching position, would have been possible had I not challenged myself and gotten out of my comfort zone.

Work With Good People

From the company you join to the clients you work with, surround yourself with good people. There are many things you cannot control in this profession, but if you work with good people, then overcoming challenges will be much easier (and rest assured, you will face plenty of challenges).

I know that many people will argue that you cannot choose whom you work with, whether colleagues or clients, especially early on in your career, when your options are limited. Still, don’t accept a bad situation simply because you think you have no other choice. You will learn a lot from the people whom you surround yourself with, so do not compromise. If you want to be the best you can be, work with the best people you can find.

Ironically, the person who advised me to work with good people is someone whom I very much disliked working with. Still, the advice was sound. I quit that job a few months later, and I have held myself — and the people I work alongside — to a higher standard since then. That my success and satisfaction are as high as they have ever been is no coincidence. That comes from working with good people.

In Summary

Throughout my career, I have received plenty of advice, but the four points covered here have really stuck with me over the years and have made a significant impact on my career. To recap, here is the best career advice I have ever received:

  • Be a problem-solver, and make design or development choices that help to solve your clients’ actual problems.
  • Do not allow fear of change to limit your career choices.
  • Look for opportunities to grow your skills and to focus on things that you do not do well.
  • Don’t be afraid to fail when trying something new.
  • Surround yourself with good people from whom you can learn from.
  • Don’t accept a bad situation, either with colleagues or clients, simply because you think you have no other choice.

Design Visualist, Artist (Retouching), Photographer

Design Visualist, Artist (Retouching), Photographer

Design Visualist, Artist (Retouching), Photographer

Design Visualist, Artist (Retouching), Photographer

Tonic International

Thoughts / Views / Happenings / Trends

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