▶ The Autocomplete Truth

▶ The Autocomplete Truth: Kick-starting a modern conversation on gender equality – YouTube.

The Autocomplete Truth – developed for UN Women by Memac Ogilvy & Mather Dubai – started a viral and global debate about gender equality. It became Adweek’s most shared ad of 2013 and The Ad Council’s social good campaign of the year for 2013. Most importantly, it was the start of a conversation everyone thought was finished.

More importantly, it won Titanium Lion for their work (Memac Ogilvy) on The Autocomplete Truth campaign, for UN Women on Gender Equality.

What brands can expect from Google’s imminent Penguin 3.0 update

Google has announced that Penguin 3.0 – its new Penguin algorithm update – is likely to be released in the next few weeks. So, what can we expect from this latest update and what does it mean for brands?

While Google is currently testing the new update they have said that they expect to “delight searchers and make life a bit easier for webmasters”. This means that at this moment in time we can only speculate what the new update will be able to do.

What we do know is that Penguin focuses on manipulative and unnatural links leaving Panda to target low quality content. The last Penguin refresh took place about a year ago so we can safely assume that Google has spent the last 12 months developing an algorithm that can tackle some of the big challenges that still exist.

First up is the user experience for searchers. To improve this, we expect that Google has been working hard to crack down on manipulative links from low quality blogs, often targeting specific commercial keywords. This is something that Google has not yet resolved but an area that continues to be widely abused.

If this is the case, we can safely assume that websites and brands that have not updated their SEO strategy and tactics will lose organic visibility for keywords that they don’t deserve to rank for naturally. And because the new update is believed to be more thorough in terms of cutting into deep pages and long tail keywords, brands will have even fewer places to hide.

Cracking Negative SEO

But one of the big issues webmasters face at the moment and one that has been making their lives miserable is negative SEO. Negative SEO is where a company purposefully builds unnatural links to another brand’s website – usually a competitor – to ‘trick’ Google into penalising that site.

If the new Penguin release is able to deal quickly and effectively with large amounts of unnatural links intentionally built to damage a site’s rankings, it will certainly make a lot of webmasters very happy. If this doesn’t become part of the new Penguin, hopefully this will come separately.

Curing the Penguin hangover

Google has said that it will now update Penguin more frequently, which will be a very welcome improvement as it will give brands a chance to recover from Penguin updates much quicker.

At present it can take a long time for this recovery to happen. Indeed, to date, very few websites hit by the last Penguin update (4th October 2013) have actually recovered a year later. The main reason for this is that brands can only recover from their Penguin penalty when Penguin refreshes. As Penguin has not been updated in the last 12 months, brands penalised by the last update are still suffering.

Have you been hit?

Monitoring your organic traffic is the best and quickest way to identify if you have been hit by the new Penguin. The impact should be noticeable within a few days following the update release. However, it is important to look out for any additional algorithm tweaks that can be released one to four weeks later before making a full assessment following the release of the new Penguin update.

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Source: icrossing.co.uk | by Adam Skalak

Penguin 3.0 – iCrossing.

Get Inspired By These 50 Incredibly Clever Logos

Looking for some logo design inspiration? Here are 50 ingenious examples that carry dual meanings in their design. These hidden symbols either explain the nature of the business or are a clever visual representation of its name. Superb work by talented artists and designers who must have been high on some ‘good stuff’ ;). Check them out.

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If we had to pick three, Spartan Golf Club, Yoga Australia and London Symphony Orchestra would be our choices. What about you? Share this post and your views in the comments.

Source: http://digitalsynopsis.com

Get Inspired By These 50 Incredibly Clever Logos With Hidden Meanings.

 

Introducing the Speed Reading Banner

Today’s generation doesn’t have patience to read anything longer than a headline.
So for the launch of Cellcom’s new 4.5G network, we wanted them to experience the speed through a unique content utility that will change the way they consume content online.

The idea was simple, the 4.5G network is 3 times faster than 3G, so we wanted to let the users experience what it’s like to use the internet 3 times faster.

The Speed Reading Banner from Daniel Barak on Vimeo.

Source: http://www.digitalbuzzblog.com/

Isro’s Mars mission successful, India makes history

Isro’s Mars mission successful, India makes history – The Times of India.

 Congratulations to all ISRO staff’s on this great success.

ISRO’s Mars Orbiter Insertion is a resounding success, making India the first country to be successful on its maiden Mars mission. The success of the Mars Orbiter Mission will boost India’s five-decade-old space programme. Prime Minister Narendra Modi congratulated ISRO’s scientists and addressed the country on the historic ocassion.

India created history with its maiden Mars mission – Mangalyaan or MOM (Mars Orbiter Mission) successfully injected into the Martian orbit on Wednesday. ISRO became the fourth space agency in the world and first in Asia to successfully launch and execute an interplanetary mission to Mars after the Soviets, NASA and the European Space Agency.

The Breath Holder – Lungs for a Heartbreaking Reason

▶ The Breath Holder – YouTube.

Prepare for a Twist in This Breathtaking Ad for the Cancer Society of Finland

This Little Boy Is Training His Lungs for a Heartbreaking Reason.

Most non-smoking adults would rather die (so to speak) than live with someone who lights up in the house. But kids don’t get a choice — a point that’s made with quietly devastating impact in this Havas Worldwide spot for the Cancer Society of Finland. This cute little guy takes every conceivable opportunity to practice holding his breath. But when he gets home, he has to.

Source: http://creativity-online.com and https://cancer-fi.directo.fi/uutishuone/

FOREAL’s Sculpted Alphabet | Maxon Cinema 4D

FOREAL’s Sculpted Alphabet | creativebits™.

Maxon Cinema 4D

FOREAL is a two-person German design studio, with an emphasis on art direction and illustration. Its talents in the latter were recently shown off nicely via a promotional project in which it created imaginative letters of the alphabet using one of the firm’s illustration tools, Maxon Cinema 4D. A few favorites are below, with the entire series browsable on the FOREAL site and a few available for purchase in poster form.

Source: http://creativebits.org

Renault Goes Groovy in Stunning Film for Twingo – Video – Creativity Online

Renault Goes Groovy in Stunning Film for Twingo

Artists Kuntzel+Deygas Create Fun Animated Tale

Publicis Conseil tapped French graphic artists Kuntzel + Deygas to create this stunning animated film promoting Renault’s mini vehicle, the Twingo.

The duo, known for their gorgeous graphics and film titles such as that for Steven Spielberg’s “Catch Me If You Can,” bring retro flair to the “Go Anywhere, Go Everywhere” spot. It shows a Twingo manuevering through dazzling cityscapes and metropolitan obstacles, backed by Beck’s “Sexx Laws” track.

It’s a groovy trip that animation lovers — and Saul Bass fans — will totally dig.

 

One way to access our creativity | Spark Your Creativity

Recently, I’ve talked quite a bit about connecting to our creative selves. (Yes, everyone is creative!)

One way to access our creativity, I believe, is through inspiration from other amazing minds.

In honor of that, I wanted to share 10 blogs that help me get creative (this is by no means an exhaustive list), find tons of right answers and most importantly, get super-excited about the world and all there is to see.

 

In no particular order, they are:

1. Scoutie Girl.

This blog features interesting independent craft and design work. As their about page states, “Simply put, Scoutie Girl is the blog with a penchant for the passionately handmade.” The posts are always a lovely surprise. Topics include creative living and mindful spending.

2. Susannah Conway

Susannah is a writer and photographer who writes about everything from healing from grief to creativity to unraveling the layers of ourselves. Her photographs capture the beauty in the bits and pieces of everyday life. She also teaches an online course called Unravelling, which I’m currently taking (love it!).

On her about page, Susannah writes: “The healing path is one that never ends and it’s my hope that by sharing what I’ve learned I can help others reconnect to their own true selves, using photography as the key to unlock the door.”

3. One paragraph at a time

Maya Stein is a poet and writer. I first discovered her poetry in Patti Digh’s book Creative Is A Verb. And instantly fell in love. Here’s just the first stanza from her poem “Don’t Forget to Write.” (Her poems “To See This Clearly” and “Reluctant Poet” are must-reads, too!)

“While you are piecing together the map of your life,

stepping as nimbly as you can out of the mulch

of your thoughts, the busy traffic of your heart

while you attempt grace and magic and the blessing of

your soft surrendered kiss, while you are fathoming the stretch

you will need for the wide and rocky jungle of your own happiness,

while you are hunkering down to a piece of the dark break

and the odd, welcome relief of hunger,

don’t forget to write.”

4. 3191 Miles Apart

Stephanie and MAV, friends who live 3191 miles apart, post anything and everything on simple living and things that inspire them — and continue to inspire me.

They see their blog as more of an online magazine. You’ll find “pieces on food and drink, our homes and everyday lives, our neighborhoods and our travels.”

5. The Creative Mind

Douglas Eby writes about the psychology of creativity and creative expression here at Psych Central. Specifically, the blog explores the psychology behind “…how well or how freely people are able to express themselves creatively – both professional artists and anyone who wants to develop and express their creative abilities.”

You’ll find topics such as personal growth, depression, perfectionism and thinking. Plus, there are many interesting interviews.

6. Creative Thursday

Full-time artist Marisa created Creative Thursday because of her love of all things creative. While working at a 9 to 5 job, she felt out of touch with her creativity. So she designated one day out of the week — Thursdays — for “fun and creativity!” The blog is now in its fifth year, and continues to be a great inspiration.

7. Pia Jane Bijkerk

A stylist, photographer and author, Pia, at her blog (house), shares recipes from her “kitchen,” books from her “library,” music from her “sound studio,” and the incredible beauty of places like Sydney, Amsterdam and Paris. Her photographs are breathtaking.

8. Creature Comforts

As blogger Ez writes on her about page, “This blog is all about celebrating the tiny details that make life so amazing and looking to find beauty in the unexpected.” Creature Comforts is exactly that, and a stunning, soothing and inspiring space.

9. Bakerella

This beautiful and fun blog provides a slew of sweet inspiration with photographs of delicious-looking and unique desserts.

Even if you don’t have any interest in baking, you’ll no doubt be wowed by Bakerella’s photos and inspired by the colors and shapes of her artful treats.

10. Mary Swenson: A scrapbook

Mary is a talented photographer and writer. Her blog posts are short but include elegant, colorful and gorgeous photos along with a few thoughts on her images, some of which, I think, read like little poems.

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By
Associate Editor

 

Read More…

BELINDA MULLER PHOTOGRAPHY

CREATING VISUAL ART!

Design Visualist, Artist (Retouching), Photographer

Design Visualist, Artist (Retouching), Photographer

Design Visualist, Artist (Retouching), Photographer

Jef Tan

Design Visualist, Artist (Retouching), Photographer

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